The Joico Color Balance Purple Shampoo, a powerful ally for blonde and gray hair, designed to eliminate brassy and yellow tones.This vibrant shampoo not only refreshes your hair color but also serves and protects it in ways that truly honor the term. Its unique color-correcting ...The Joico Color Balance Purple Shampoo, a powerful ally for blonde and gray hair, designed to eliminate brassy and yellow tones.This vibrant shampoo not only refreshes your hair color but also serves and protects it in ways that truly honor the term. Its unique color-correcting formula is specifically crafted to preserve the cool hues of platinum blondes and silver foxes, keeping unwanted brassy tones at bay.
More than just maintaining color, it provides a robust shield against damage and strengthens hair’s natural defenses, ensuring your locks stay as vibrant and healthy as possible. Ideal for blondes (especially platinum) and gray/silver hair. Instantly banishing those overly warm, yellow tones.
Strengthens and protects hair, adding shine and reducing frizz. Protects hair color from fading and maintains vibrancy.